{"id":27802,"date":"2025-07-24T06:00:03","date_gmt":"2025-07-24T13:00:03","guid":{"rendered":"https:\/\/www.logiwa.com\/?p=27802"},"modified":"2025-08-14T10:24:17","modified_gmt":"2025-08-14T17:24:17","slug":"3pl-omnichannel-fulfillment-with-modern-wms","status":"publish","type":"post","link":"https:\/\/www.logiwa.com\/blog\/3pl-omnichannel-fulfillment-with-modern-wms","title":{"rendered":"Why 3PLs need a modern FMS for omnichannel fulfillment"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.22.2&#8243; custom_padding=&#8221;40px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.22.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;auto&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]If you\u2019re running a third-party logistics (3PL) operation, you have noticed the shift in the market following the pandemic. Ecommerce brands are now expanding into omnichannel retail, creating a massive opportunity for legacy 3PLs to win their business by leveraging their deep experience in B2B logistics.<br \/>\nThe catch? This growth is only within reach if you\u2019re ready to modernize your technology stack with a fulfillment management system (FMS). These systems go beyond legacy warehouse management systems (WMS)  to seamlessly manage both high-volume, direct-to-consumer (DTC) and complex B2B fulfillment under a single platform.[\/et_pb_text][et_pb_code _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<script src=\"https:\/\/fast.wistia.com\/player.js\" async><\/script><script src=\"https:\/\/fast.wistia.com\/embed\/3v4o7c04ps.js\" async type=\"module\"><\/script><\/p>\n<style>wistia-player[media-id='3v4o7c04ps']:not(:defined) { background: center \/ contain no-repeat url('https:\/\/fast.wistia.com\/embed\/medias\/3v4o7c04ps\/swatch'); display: block; filter: blur(5px); padding-top:56.25%; }<\/style>\n<p> <wistia-player media-id=\"3v4o7c04ps\" wistia-popover=\"true\" aspect=\"1.7777777777777777\"><\/wistia-player>[\/et_pb_code][et_pb_text ul_item_indent=&#8221;30px&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;||h3 {||    font-size: 18px !important;||    margin-top: 1px!important;||    margin-bottom: 1px!important;||}||||.et_pb_text_0 h2 {||    line-height: 25px!important;||}||||h2 {||    margin-top: 3px!important;||    margin-bottom: 5px!important;||}||||.blog-toc ol, .blog-toc ul {||    list-style-type: decimal!important;||}||.blog-toc ul {||    list-style-type: disc!important;||}||||.blog-toc {||margin: 0!important;||}&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Watch this short video to see how Logiwa IO\u2019s B2B functions support omnichannel fulfillment.<\/p>\n<p>With this omnichannel fulfillment for 3PLs, you can automate all of your manual workloads and focus on things that actually matter. Let\u2019s explore more about FMS and how <a href=\"https:\/\/www.logiwa.com\/industries\/cloud-3pl-software\">Logiwa IO<\/a> can help you become an omnichannel powerhouse.\u00a0<\/p>\n<p><!-- Table of Contents --><!--more--><\/p>\n<div class=\"blog-toc\" >\nContents<\/p>\n<ul>\n<li><a href=\"#1\" rel=\"noopener\">Key Takeaways<\/a><\/li>\n<li><a href=\"#2\" rel=\"noopener\">The market has shifted to omnichannel fulfillment<\/a><\/li>\n<li><a href=\"#3\" rel=\"noopener\">Legacy 3PL challenges: When your tech holds back your biggest strength<\/a><\/li>\n<li><a href=\"#4\" rel=\"noopener\">How 3PL software like a modern FMS unlocks omnichannel profitability<\/a><\/li>\n<li><a href=\"#5\" rel=\"noopener\">Logiwa IO is built for the modern, omnichannel 3PL<\/a><\/li>\n<li><a href=\"#6\" rel=\"noopener\">FAQs on modern 3PL omnichannel fulfillment<\/a><\/li>\n<\/ul>\n<\/div>\n<p>&nbsp;<\/p>\n<h2 id=\"1\">Key takeaways<\/h2>\n<ul>\n<li>Omnichannel fulfillment for 3PLs unlocks significant growth opportunities by bridging B2B and DTC operations.<\/li>\n<li>More than 60% of ecommerce companies now outsource some or all of their fulfillment to 3PLs, with 55% planning to increase their investment further.<\/li>\n<li>Legacy 3PLs must narrow down the technology gap, as over 67% cite outdated IT as the top barrier to efficiency.<\/li>\n<li>A modern FMS enables you to support every order type without relying on siloed systems or manual workarounds.<\/li>\n<li>Fulfillment management platforms like Logiwa IO deliver rapid onboarding, AI-powered optimization, and scalability as your clients evolve.<\/li>\n<\/ul>\n<h2 id=\"2\">The market has shifted to omnichannel fulfillment<\/h2>\n<h3>The great 3PL migration<\/h3>\n<p>The pandemic-driven ecommerce boom turned the logistics industry upside down. Many online brands flocked to startup 3PLs but soon ran into issues, such as missed SLAs, poor integration, and unreliable scaling.\u00a0<\/p>\n<p>Many of these 3PLs now seek stability and operational excellence, which usually come with outsourcing fulfillment workloads.\u00a0<\/p>\n<p>More than\u00a0<a href=\"https:\/\/capitaloneshopping.com\/research\/ecommerce-fulfillment-statistics\/\">60% of ecommerce companies<\/a> now outsource some or all of their fulfillment to 3PLs, with 55% planning to increase their investment further. This shows that online brands are now hungry for partners who can deliver both \u2014 fast, accurate ecommerce logistics solutions and robust quality assurance.<\/p>\n<h3>Why your B2B expertise is more valuable than ever<\/h3>\n<p>Today\u2019s most successful online brands are expanding into brick-and-mortar retail and partnering with big-box stores like Walmart and Target. Think of companies such as Allbirds, Casper, Warby Parker, etc.\u00a0<\/p>\n<p>This trend is a golden opportunity for traditional 3PLs. Your experience in retail compliance, complex B2B shipping requirements, and handling palletized orders can set you apart from digital-only providers. In the omnichannel era, it\u2019s all about being an agile, integration-ready fulfillment engine for every channel.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;auto&#8221; custom_margin=&#8221;15px|auto|15px|auto|false|false&#8221; custom_css_main_element=&#8221;.hbspt-form .legal-consent-container a {||    color: white !important;||}||.hbspt-form .hs-form-field label {||    text-align: center;||  }&#8221; global_module=&#8221;26788&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;#481a96 0%|#200741 100%&#8221; custom_padding=&#8221;15px|35px|15px|35px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_3_font_size=&#8221;30px&#8221; header_3_font_size_tablet=&#8221;30px&#8221; header_3_font_size_phone=&#8221;20px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Unlock a personalized tour of Logiwa IO<\/h3>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->  hbspt.forms.create({<!-- [et_pb_line_break_holder] -->    portalId: \"3469233\",<!-- [et_pb_line_break_holder] -->    formId: \"350e3ad2-eb09-46b1-9079-3f728ec2c0ea\",<!-- [et_pb_line_break_holder] -->    region: \"na1\"<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.22.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;auto&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text ul_item_indent=&#8221;30px&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;||h3 {||    font-size: 18px !important;||    margin-top: 1px!important;||    margin-bottom: 1px!important;||}||||.et_pb_text_0 h2 {||    line-height: 25px!important;||}||||h2 {||    margin-top: 3px!important;||    margin-bottom: 5px!important;||}&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2 id=\"3\">Legacy 3PL challenges: When your tech holds back your biggest strength<\/h2>\n<h3>The technology gap between B2B and DTC<\/h3>\n<p>One of the most common legacy 3PL challenges is the widening technology gap between B2B and DTC fulfillment. Most traditional 3PLs have <a href=\"https:\/\/www.logiwa.com\/blog\/b2b-fulfillment-with-logiwa-io\">systems optimized for the complexity of B2B<\/a>, rather than the speed and integration needs of modern ecommerce.\u00a0<\/p>\n<p>Managing thousands of single-item DTC orders is considerably different than scheduled, bulk LTL\/FTL shipments.\u00a0<\/p>\n<p>For instance, in single-item management, you have to handle a high volume of orders, each with only one or two items. These orders arrive unscheduled and require same-day or next-day shipping. Not only that, but every order must be picked, packed, and shipped individually with personalized packaging via parcel carriers like FedEx or UPS.<\/p>\n<p>On the other hand, scheduled bulk B2B shipments involve far fewer orders, but each contains many SKUs and follows a set shipping schedule. These orders require bulk picking, palletization, and strict retail compliance. B2B shipments typically use LTL or FTL freight for these orders.<\/p>\n<p>To address these differences, 3PLs require an FMS that can efficiently handle both B2B and DTC fulfillment on a single platform.<\/p>\n<h3>The risk of inaction<\/h3>\n<p>3PLs deploying AI-driven solutions like Logiwa IO are gaining a competitive advantage. The majority of shippers say a <a href=\"https:\/\/cscmp.org\/common\/Uploaded%20files\/Research\/25-3PL.pdf\">3PLs\u2019 use of AI would influence their choice of a 3PL partner<\/a> and that they would be very likely (13%), likely (29%) or somewhat likely (32%) to switch 3PL providers based on their AI capabilities.\u00a0<\/p>\n<p>This while 70% of legacy 3PLs lack the modern capabilities necessary for high-speed ecommerce. How can they retain up-and-coming brands that expect digital-first operations?<\/p>\n<p>As a 3PL, you have no choice but to adapt to modern FMS platforms. Otherwise, you will risk losing the fastest-growing market segment to tech-forward competitors.<\/p>\n<h2 id=\"4\">How 3PL software like a modern FMS unlocks omnichannel profitability<\/h2>\n<h3>Manage every order type in a single system<\/h3>\n<p>A modern FMS is purpose-built for omnichannel fulfillment for 3PLs. Instead of juggling separate platforms, you can route every order, including DTC packages, B2B pallets, and EDI dropships, through a unified, cloud-based system.\u00a0<\/p>\n<p>A quality FMS also integrates with numerous ecommerce platforms, such as Shopify and retail EDI systems, simultaneously. This provides 3PLs and warehouse managers with real-time inventory visibility via a single platform.<\/p>\n<h3>Meet ecommerce SLAs without sacrificing B2B efficiency<\/h3>\n<p>3PLs have to consistently meet the tight service-level agreements demanded by ecommerce brands without compromising the reliability that their B2B partners expect.\u00a0<\/p>\n<p>With the right 3PL software, AI-driven automation and intelligent order batching can supercharge your DTC picking speed and accuracy. This way, you can deliver the best experience to ecommerce brands while ensuring that your B2B compliance workflows continue to run smoothly.<\/p>\n<h3>A flexible foundation for client growth<\/h3>\n<p>Client needs are always changing, especially during peak seasons or when they\u2019re rolling out new marketplace integrations.\u00a0<\/p>\n<p>A true modern FMS means you never get left behind. These platforms are easily configurable to your clients&#8217; needs, so you can smoothly cater to their unique workflows and set up new clients in days, not months. This supports rapid scale-up \u2014 both vertically and horizontally \u2014 as your network evolves.<\/p>\n<h2 id=\"5\">Logiwa IO is built for the modern, omnichannel 3PL<\/h2>\n<p><a href=\"https:\/\/www.logiwa.com\/why-logiwa\">Logiwa IO<\/a> stands out for its robust cloud capabilities and integrated features.<\/p>\n<h3>Specifically designed for the 3PL profile<\/h3>\n<p>Logiwa IO is built from the ground up for 3PL providers. The platform supports 3PLs to expand into high-growth B2B, DTC and omnichannel markets with its robust cloud-based system.<\/p>\n<p>With Logiwa IO\u2019s FMS, you get:<\/p>\n<ul>\n<li>AI-powered optimization that automates labor allocation, wave planning, and real-time route decisions.<\/li>\n<li>Microservice architecture for vertical and horizontal scaling, plus bulletproof reliability even under peak demand.<\/li>\n<li>Headless, configurable workflows so you can add add-ons or customizations without deep vendor intervention.<\/li>\n<li>Intuitive user experience and lightning-fast onboarding to bring new customers or seasonal labor up to speed quickly.<\/li>\n<\/ul>\n<h3>Win and retain more clients<\/h3>\n<p>It\u2019s time to say \u201cyes\u201d to every growth opportunity. With Logiwa IO, you can confidently onboard new omnichannel clients, capture emerging ecommerce brands, and build a business resilient to disruption and dynamic demand.\u00a0<\/p>\n<p>Are you ready to embrace future-proof omnichannel fulfillment for 3PLs?\u00a0<a href=\"https:\/\/www.logiwa.com\/request-a-demo\">Request a demo<\/a> and automate your fulfillment network today!<\/p>\n<h2 id=\"6\">FAQs on modern 3PL omnichannel fulfillment<\/h2>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;What is omnichannel fulfillment, and how does it benefit 3PLs?&#8221; closed_toggle_background_color=&#8221;#e2ebf2&#8243; icon_color=&#8221;#8da4c1&#8243; toggle_icon=&#8221;&#xf078;||fa||900&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;34px&#8221; open_icon_color=&#8221;#8da4c1&#8243; open_toggle_icon=&#8221;&#xf077;||fa||900&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;34px&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font_size=&#8221;18px&#8221; custom_margin=&#8221;-17px||10px||false|false&#8221; custom_padding=&#8221;0px|20px|0px|10px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Omnichannel fulfillment enables 3PLs to manage orders across online stores, marketplaces, and physical stores from a single system. This unified approach means that inventory is tracked in one place, which speeds up delivery and reduces errors. It makes scaling up and adding new sales channels simple. For 3PLs, it\u2019s a smart way to grow and stay flexible in a changing market.[\/et_pb_toggle][et_pb_toggle title=&#8221;How does a modern FMS help 3PLs meet ecommerce SLAs and B2B requirements?&#8221; closed_toggle_background_color=&#8221;#e2ebf2&#8243; icon_color=&#8221;#8da4c1&#8243; toggle_icon=&#8221;&#xf078;||fa||900&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;34px&#8221; open_icon_color=&#8221;#8da4c1&#8243; open_toggle_icon=&#8221;&#xf077;||fa||900&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;34px&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font_size=&#8221;18px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;0px|20px|0px|10px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]A modern FMS enables you to run both ecommerce and B2B operations on a single platform. It automates order processing, inventory updates, and shipping rules, allowing you to meet fast online service-level agreements and adhere to strict B2B schedules. With real-time data and integrations, you avoid manual errors, save time, and keep online shoppers and retail partners happy.[\/et_pb_toggle][et_pb_toggle title=&#8221;Can omnichannel fulfillment for 3PLs help increase sales and customer satisfaction?&#8221; closed_toggle_background_color=&#8221;#e2ebf2&#8243; icon_color=&#8221;#8da4c1&#8243; toggle_icon=&#8221;&#xf078;||fa||900&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;34px&#8221; open_icon_color=&#8221;#8da4c1&#8243; open_toggle_icon=&#8221;&#xf077;||fa||900&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;34px&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font_size=&#8221;18px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;0px|20px|0px|10px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Yes, omnichannel fulfillment can boost both sales and customer satisfaction. It provides shoppers with more options for purchasing and streamlines the returns process. Orders are accurate and on time because inventory and shipping information are unified in one system.[\/et_pb_toggle][et_pb_code _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is omnichannel fulfillment, and how does it benefit 3PLs?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Omnichannel fulfillment enables 3PLs to manage orders across online stores, marketplaces, and physical stores from a single system. This unified approach means that inventory is tracked in one place, which speeds up delivery and reduces errors. It makes scaling up and adding new sales channels simple. 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Orders are accurate and on time because inventory and shipping information are unified in one system.\"}}]}<\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re running a third-party logistics (3PL) operation, you have noticed the shift in the market following the pandemic. Ecommerce brands are now expanding into omnichannel retail, creating a massive opportunity for legacy 3PLs to win their business by leveraging their deep experience in B2B logistics. The catch? This growth is only within reach if [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":27803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"categories":[37,86,39,36],"tags":[],"class_list":["post-27802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3pl","category-fulfillment-management-system-fms","category-integrations","category-wms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.1 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Become an omnichannel powerhouse: Why traditional 3PLs need a modern FMS | Logiwa | WMS<\/title>\n<meta name=\"description\" content=\"A guide for traditional 3PLs on transitioning to omnichannel fulfillment. 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