{"id":27349,"date":"2025-05-13T06:22:54","date_gmt":"2025-05-13T13:22:54","guid":{"rendered":"https:\/\/www.logiwa.com\/?p=27349"},"modified":"2025-10-24T04:29:41","modified_gmt":"2025-10-24T11:29:41","slug":"scalable-3pl-warehouse-management-system","status":"publish","type":"post","link":"https:\/\/www.logiwa.com\/blog\/scalable-3pl-warehouse-management-system","title":{"rendered":"Why 3PL fulfillment centers need a scalable WMS"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.22.2&#8243; custom_padding=&#8221;40px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.22.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;auto&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text ul_item_indent=&#8221;30px&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;||h3 {||    font-size: 18px !important;||    margin-top: 1px!important;||    margin-bottom: 1px!important;||}||||.et_pb_text_0 h2 {||    line-height: 25px!important;||}||||h2 {||    margin-top: 3px!important;||    margin-bottom: 5px!important;||}||||.blog-toc ol, .blog-toc ul {||    list-style-type: decimal!important;||}||.blog-toc ul {||    list-style-type: disc!important;||}||||.blog-toc {||margin: 0!important;||}&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]The global ecommerce industry has experienced unprecedented growth in the past century. In 2025, the volume of global retail ecommerce sales is expected to\u00a0<a href=\"https:\/\/www.statista.com\/topics\/871\/online-shopping\/\">surpass $4.3 trillion<\/a> and continue surging in the coming years. This snowballing growth translates to more workload regarding order processing and inventory management for 3PL providers and fulfillment centers, necessitating the demand for a scalable 3PL <a href=\"https:\/\/www.logiwa.com\/complete-guide-to-warehouse-management-systems\">warehouse management system (WMS)<\/a>.\u00a0<\/p>\n<p>Without <a href=\"https:\/\/www.logiwa.com\/blog\/scalable-fulfillment-operations?utm_source=chatgpt.com\">a flexible WMS like Logiwa IO<\/a> that scales to match the extra operational workload, fulfillment centers would run into a logistical gridlock, where the scale of operations exceeds the WMS&#8217;s capacity. Such unfortunate scenarios lead to substantial profit drains and missed business opportunities. The logistics impasses can lead to late or missed order deliveries that ruin the shopping experience for customers.\u00a0<\/p>\n<p>Worse still, these challenges trigger a domino effect that can permeate an entire supply chain. For instance, if a 3PL conducts business-to-business deliveries, delays will affect the supply chain of the other companies it serves.<\/p>\n<p><!-- Table of Contents --><!--more--><\/p>\n<div class=\"blog-toc\" >\nContents<\/p>\n<ul>\n<li><a href=\"#1\" rel=\"noopener\">Understanding scalability in 3PL fulfillment<\/a><\/li>\n<li><a href=\"#2\" rel=\"noopener\">Key features of scalable 3PL WMS<\/a><\/li>\n<li><a href=\"#3\" rel=\"noopener\">Benefits of Implementing a scalable WMS<\/a><\/li>\n<li><a href=\"#4\" rel=\"noopener\">Logiwa&#8217;s impact on 3PL scalability<\/a><\/li>\n<li><a href=\"#5\" rel=\"noopener\">Future trends in scalable fulfillment<\/a><\/li>\n<li><a href=\"#6\" rel=\"noopener\">Trust Logiwa when choosing a scalable WMS<\/a><\/li>\n<li><a href=\"#7\" rel=\"noopener\">FAQs on scalable WMS for 3PLs<\/a><\/li>\n<\/ul>\n<\/div>\n<p>&nbsp;<\/p>\n<h2 id=\"1\">Understanding scalability in 3PL fulfillment<\/h2>\n<p>As it relates to warehouse management, scalability is the capacity of the entire warehouse infrastructure to expand to accommodate new business needs efficiently. The scaling should happen organically, without excessive demands for new capital, time investments, or extended operational downtimes. <a href=\"https:\/\/www.logiwa.com\/blog\/3pl-fulfillment-software-drives-growth\">Advanced 3PL fulfillment software drives growth.<\/a><\/p>\n<p>The main types of warehouse scalability that 3PL providers face include:<\/p>\n<ul>\n<li><b>Geographical scalability<\/b>: setting up new warehouses in new target market locations. A scalable 3PL warehouse management system facilitates the swift replication of warehouse operations in new facilities. This harmonizes process efficiency and consistency across all new locations you set up.<\/li>\n<li><b>Operational scalability<\/b>: expanding warehouse infrastructure to support escalating operations, such as an influx of customer orders or inventory volume. A scalable WMS facilitates seamless expansion of the warehouse infrastructure to process high-volume orders without creating operational\/logistical gaps.<\/li>\n<li><b>Technological scalability<\/b>: evolving the warehouse\u2019s IT infrastructure to accommodate new technologies and innovations like artificial intelligence, automation, and robotics. These new technologies provide critical background support, especially for mass expansion and modernization.\u00a0<\/li>\n<\/ul>\n<h3>Common challenges of scalability<\/h3>\n<p>3PL providers experience the following scalability difficulties that can all be addressed with <a href=\"https:\/\/www.logiwa.com\/blog\/resilient-3pl-operations\">adaptive WMS software<\/a>:<\/p>\n<ul>\n<li><b>Fluctuating demand<\/b>: It makes it harder to maintain consistency as they\u2019re forced to repeatedly scale up and down to match prevailing demand.<\/li>\n<li><b>Resource management<\/b>: Lack of demand consistency makes it difficult to achieve equitable resource allocation. 3PL managers must continually adjust their resource allocation strategies to fit changing business demands.<\/li>\n<li><b>Maintaining service levels<\/b>: It\u2019s challenging to sustain quality at all the different service tiers available when operational needs change randomly.\u00a0<\/li>\n<\/ul>\n<h2 id=\"2\">Key features of scalable 3PL WMS<\/h2>\n<p>The scalability of a 3PL WMS is dependent on the built-in features the system is designed with and the add-ons you integrate on the go to serve specific functions. These are the essential features that a scalable 3PL warehouse management system exhibits.\u00a0<\/p>\n<h3>Real-time inventory tracking and visibility<\/h3>\n<p>Accurate, updated data should back the decision to scale WMS infrastructure to avoid overcommitting or undercommitting your company\u2019s resources. This is where real-time <a href=\"https:\/\/www.logiwa.com\/ultimate-guide-to-inventory-management\">inventory management<\/a> for 3PLs saves the day. It enables you to track inventory flow from the point manufacturers dispatch orders to your fulfillment center, up to when you deliver an order to a customer\u2019s doorstep.\u00a0<\/p>\n<p>This way, you can make real-time decisions regarding how, where, and by what margin to scale\u00a0WMS infrastructure to satisfy increased order volumes. For instance, if you notice a massive influx of holiday pre-orders, you can prepare early and expand your fulfillment capacity by hiring more staff and delivery trucks.<\/p>\n<h3>Automation of picking, packing, and shipping processes<\/h3>\n<p>Automated warehouse solutions for fulfillment centers elevate your order processing capacity by optimizing order fulfillment. Use of AI-driven automation and robotics to complete warehouse operations augments human operators, providing more efficiency in terms of workload volume completed. It\u2019s easier to <a href=\"https:\/\/www.logiwa.com\/blog\/warehouse-automation-roi\">increase warehouse ROI<\/a> with automated operations by programming automated systems to match different volumes.<\/p>\n<h3>Integration capabilities with ecommerce platforms and carriers<\/h3>\n<p>A scalable WMS <a href=\"https:\/\/www.logiwa.com\/integrations\">integrates seamlessly with popular ecommerce platforms<\/a> like Amazon, Shopify, and Etsy. High-level integration gives 3PL companies many platforms to reach new markets in different target locations.<\/p>\n<h3>Multi-client management and customizable billing<\/h3>\n<p><a href=\"https:\/\/www.logiwa.com\/blog\/warehouse-slotting-multi-tenant-vs-single-tenant\">Multi-client warehouse management<\/a> is a primary capability of a scalable WMS. It allows you to manage multiple customers from a single platform and generate individual bills and receipts for each transaction or as a sum total. This simplifies onboarding and management of many clients simultaneously, which promotes company growth.\u00a0[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;auto&#8221; custom_margin=&#8221;15px|auto|15px|auto|false|false&#8221; custom_css_main_element=&#8221;.hbspt-form .legal-consent-container a {||    color: white !important;||}||.hbspt-form .hs-form-field label {||    text-align: center;||  }&#8221; global_module=&#8221;26788&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;#481a96 0%|#200741 100%&#8221; custom_padding=&#8221;15px|35px|15px|35px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_3_font_size=&#8221;30px&#8221; header_3_font_size_tablet=&#8221;30px&#8221; header_3_font_size_phone=&#8221;20px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Unlock a personalized tour of Logiwa IO<\/h3>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->  hbspt.forms.create({<!-- [et_pb_line_break_holder] -->    portalId: \"3469233\",<!-- [et_pb_line_break_holder] -->    formId: \"350e3ad2-eb09-46b1-9079-3f728ec2c0ea\",<!-- [et_pb_line_break_holder] -->    region: \"na1\"<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.22.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;auto&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text ul_item_indent=&#8221;30px&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; custom_css_main_element=&#8221;h3 {||    font-size: 18px !important;||    margin-top: 1px!important;||    margin-bottom: 1px!important;||}||||.et_pb_text_0 h2 {||    line-height: 25px!important;||}||||h2 {||    margin-top: 3px!important;||    margin-bottom: 5px!important;||}&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 id=\"3\">Benefits of Implementing a scalable WMS<\/h2>\n<p>Fulfillment centers that utilize a scalable WMS enjoy the following perks:<\/p>\n<h3>Enhanced operational efficiency and reduced errors<\/h3>\n<p>Modern warehouse management systems like Logiwa are AI-driven. They take away operational burdens of manual processes and complement human labor by empowering warehouse workers to complete operations faster and more accurately.\u00a0<\/p>\n<p>By using AI and robotics Amazon\u2019s order automation system facilitates same-day or next-day delivery for\u00a0<a href=\"https:\/\/www.linkedin.com\/pulse\/inside-amazons-ai-revolution-robots-transforming-deliveries-prado-mzqtf\/\">72% of customer orders within the US<\/a>, a classic example of next-level operational efficiency.<\/p>\n<h3>Improved customer satisfaction through timely and accurate order fulfillment<\/h3>\n<p>A high-tech WMS <a href=\"https:\/\/www.logiwa.com\/blog\/enhancing-customer-experience-with-efficient-fulfillment\">enhances customer experience with efficient fulfillment<\/a>. Better yet, it\u2019s easy to configure a tech-driven WMS to serve changing customer needs with the same or better operational efficiency. This way, you can keep new and existing customers happy and satisfied by meeting their fulfillment requirements without delays.<\/p>\n<h3>Ability to adapt to market changes and seasonal fluctuations<\/h3>\n<p>With a scalable WMS, you can expand, sustain, or decrease your operational capacity as demand dictates. A dynamic WMS is a valuable growth expansion tool, especially if you deal with assorted merchandise or serve global customers in different regions\/countries. Top fulfillment management systems like Logiwa have advanced data analytics features that help you make data-backed predictions of market or seasonal fluctuations.<\/p>\n<h3>Cost savings through optimized resource utilization<\/h3>\n<p>A flexible WMS allows you to allocate resources efficiently to match the market need. This way, a 3PL can ascertain that all its resources are well-utilized, saving substantial amounts by avoiding idle or under-utilized resources.<\/p>\n<h2 id=\"4\">Logiwa&#8217;s impact on 3PL scalability<\/h2>\n<p>Logiwa is a cloud-based WMS for 3PL providers that delivers up to 100% uptime to facilitate operational continuity. It relies on Microsoft Azure for reliable cloud protection at the network and application levels. Further, its mobile-friendly design enables you to remotely monitor your warehouse operations using mobile devices.<\/p>\n<h2 id=\"5\">Future trends in scalable fulfillment<\/h2>\n<p>Your WMS can future-proof your operations by embracing these emerging trends:<\/p>\n<ul>\n<li><b>Adoption of AI and machine learning for predictive analytics<\/b>: These features promote data-driven scaling, which is more resource-efficient, competitive, and time-saving. These technologies enable you to accurately predict future demand and scale your operations accordingly.<\/li>\n<li><b>Increased emphasis on sustainability and eco-friendly practices<\/b>: Today&#8217;s customers are more eco-conscious and actively promote sustainability-focused companies. You should prioritize sustainable scaling by pursuing green initiatives such as reducing your carbon footprint, adopting green transportation solutions, reducing waste generation through efficient packaging, and promoting energy-efficient lighting, like programmable LED lighting systems in warehouses.<\/li>\n<li><b>Expansion of omnichannel fulfillment strategies<\/b>: <a href=\"https:\/\/www.logiwa.com\/blog\/maximizing-3pl-omnichannel-fulfillment-success\">Omnichannel fulfillment<\/a> streamlines all your fulfillment operations from inventory management to order processing. These techniques ensure you deliver a uniform brand experience across all your customer relationship management (CRM) channels.<\/li>\n<\/ul>\n<h2 id=\"6\">Trust Logiwa when choosing a scalable WMS<\/h2>\n<p>With decades of experience in warehouse management, our fulfillment experts have the hands-on knowledge to help you select the most essential features for a scalable WMS. <a href=\"https:\/\/www.logiwa.com\/request-a-demo\">Schedule a demo today<\/a> and let our fulfillment experts help you fulfill brilliantly.<\/p>\n<h2 id=\"7\">FAQs on scalable WMS for 3PLs<\/h2>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;What does scalability mean for a 3PL warehouse management system?&#8221; closed_toggle_background_color=&#8221;#e2ebf2&#8243; icon_color=&#8221;#8da4c1&#8243; toggle_icon=&#8221;&#xf078;||fa||900&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;34px&#8221; open_icon_color=&#8221;#8da4c1&#8243; open_toggle_icon=&#8221;&#xf077;||fa||900&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;34px&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font_size=&#8221;18px&#8221; custom_margin=&#8221;-17px||10px||false|false&#8221; custom_padding=&#8221;0px|20px|0px|10px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]In the context of 3PL warehouse management, scalability refers to a WMS&#8217;s ability to efficiently expand its resources to accommodate business growth. This expansion should occur without significant investments in capital, time, or operational downtime.[\/et_pb_toggle][et_pb_toggle title=&#8221; Why is a scalable WMS important for 3PL fulfillment centers?&#8221; closed_toggle_background_color=&#8221;#e2ebf2&#8243; icon_color=&#8221;#8da4c1&#8243; toggle_icon=&#8221;&#xf078;||fa||900&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;34px&#8221; open_icon_color=&#8221;#8da4c1&#8243; open_toggle_icon=&#8221;&#xf077;||fa||900&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;34px&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font_size=&#8221;18px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;0px|20px|0px|10px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]A scalable WMS is crucial for 3PLs to handle increasing order volumes, manage inventory across multiple locations, and adapt to fluctuating demand. It helps 3PLs avoid logistical bottlenecks, maintain service levels, and ensure customer satisfaction.[\/et_pb_toggle][et_pb_toggle title=&#8221;What are the main types of scalability 3PLs should consider in a WMS?&#8221; closed_toggle_background_color=&#8221;#e2ebf2&#8243; icon_color=&#8221;#8da4c1&#8243; toggle_icon=&#8221;&#xf078;||fa||900&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;34px&#8221; open_icon_color=&#8221;#8da4c1&#8243; open_toggle_icon=&#8221;&#xf077;||fa||900&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;34px&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font_size=&#8221;18px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;0px|20px|0px|10px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]3PLs should consider geographical scalability (expanding to new locations), operational scalability (handling increased volume), and technological scalability (integrating new technologies).[\/et_pb_toggle][et_pb_toggle title=&#8221;What key features should a scalable 3PL WMS include?&#8221; closed_toggle_background_color=&#8221;#e2ebf2&#8243; icon_color=&#8221;#8da4c1&#8243; toggle_icon=&#8221;&#xf078;||fa||900&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;34px&#8221; open_icon_color=&#8221;#8da4c1&#8243; open_toggle_icon=&#8221;&#xf077;||fa||900&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;34px&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font_size=&#8221;18px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;0px|20px|0px|10px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Key features of a scalable 3PL WMS include real-time inventory tracking and visibility, automation of picking, packing, and shipping, integration capabilities with ecommerce platforms and carriers, and multi-client management with customizable billing.[\/et_pb_toggle][et_pb_toggle title=&#8221;How does a scalable WMS improve operational efficiency for 3PLs?&#8221; closed_toggle_background_color=&#8221;#e2ebf2&#8243; icon_color=&#8221;#8da4c1&#8243; toggle_icon=&#8221;&#xf078;||fa||900&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;34px&#8221; open_icon_color=&#8221;#8da4c1&#8243; open_toggle_icon=&#8221;&#xf077;||fa||900&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;34px&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font_size=&#8221;18px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;0px|20px|0px|10px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]A scalable WMS improves operational efficiency by automating manual processes, reducing errors, and optimizing resource allocation. This leads to faster order fulfillment, reduced costs, and better resource utilization.[\/et_pb_toggle][et_pb_toggle title=&#8221;What are the benefits of implementing a cloud-based WMS for 3PL providers?&#8221; closed_toggle_background_color=&#8221;#e2ebf2&#8243; icon_color=&#8221;#8da4c1&#8243; toggle_icon=&#8221;&#xf078;||fa||900&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;34px&#8221; open_icon_color=&#8221;#8da4c1&#8243; open_toggle_icon=&#8221;&#xf077;||fa||900&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;34px&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font_size=&#8221;18px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;0px|20px|0px|10px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Implementing a cloud-based WMS offers benefits like high uptime and reliability, accessibility from anywhere, and scalability to handle fluctuating demands without on-premise infrastructure limitations. Cloud-based systems often provide easier integration and updates.[\/et_pb_toggle][et_pb_toggle title=&#8221;What are common scalability challenges faced by 3PL providers?&#8221; closed_toggle_background_color=&#8221;#e2ebf2&#8243; icon_color=&#8221;#8da4c1&#8243; toggle_icon=&#8221;&#xf078;||fa||900&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;34px&#8221; open_icon_color=&#8221;#8da4c1&#8243; open_toggle_icon=&#8221;&#xf077;||fa||900&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;34px&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font_size=&#8221;18px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;0px|20px|0px|10px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]3PL providers often face challenges such as fluctuating demand, resource management issues, and maintaining consistent service levels across different clients and order volumes.[\/et_pb_toggle][et_pb_toggle title=&#8221;How can a scalable WMS help 3PLs adapt to market changes and seasonal fluctuations?&#8221; closed_toggle_background_color=&#8221;#e2ebf2&#8243; icon_color=&#8221;#8da4c1&#8243; toggle_icon=&#8221;&#xf078;||fa||900&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;34px&#8221; open_icon_color=&#8221;#8da4c1&#8243; open_toggle_icon=&#8221;&#xf077;||fa||900&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;34px&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font_size=&#8221;18px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;0px|20px|0px|10px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]A scalable WMS enables 3PLs to adjust their operational capacity as needed, whether it&#8217;s expanding for peak seasons or scaling down during slower periods. Advanced WMS solutions also offer data analytics to predict these fluctuations.[\/et_pb_toggle][et_pb_toggle title=&#8221;What are the future trends in scalable fulfillment for 3PLs?&#8221; closed_toggle_background_color=&#8221;#e2ebf2&#8243; icon_color=&#8221;#8da4c1&#8243; toggle_icon=&#8221;&#xf078;||fa||900&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;34px&#8221; open_icon_color=&#8221;#8da4c1&#8243; open_toggle_icon=&#8221;&#xf077;||fa||900&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;34px&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font_size=&#8221;18px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;0px|20px|0px|10px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Future trends include the adoption of AI and machine learning for predictive analytics, increased emphasis on sustainability and eco-friendly practices, and the expansion of omnichannel fulfillment strategies.[\/et_pb_toggle][et_pb_code _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What does scalability mean for a 3PL warehouse management system?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In the context of 3PL warehouse management, scalability refers to a WMS's ability to efficiently expand its resources to accommodate business growth. This expansion should occur without significant investments in capital, time, or operational downtime.\"}},{\"@type\":\"Question\",\"name\":\" Why is a scalable WMS important for 3PL fulfillment centers?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A scalable WMS is crucial for 3PLs to handle increasing order volumes, manage inventory across multiple locations, and adapt to fluctuating demand. It helps 3PLs avoid logistical bottlenecks, maintain service levels, and ensure customer satisfaction.\"}},{\"@type\":\"Question\",\"name\":\"What are the main types of scalability 3PLs should consider in a WMS?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"3PLs should consider geographical scalability (expanding to new locations), operational scalability (handling increased volume), and technological scalability (integrating new technologies).\"}},{\"@type\":\"Question\",\"name\":\"What key features should a scalable 3PL WMS include?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Key features of a scalable 3PL WMS include real-time inventory tracking and visibility, automation of picking, packing, and shipping, integration capabilities with ecommerce platforms and carriers, and multi-client management with customizable billing.\"}},{\"@type\":\"Question\",\"name\":\"How does a scalable WMS improve operational efficiency for 3PLs?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A scalable WMS improves operational efficiency by automating manual processes, reducing errors, and optimizing resource allocation. This leads to faster order fulfillment, reduced costs, and better resource utilization.\"}},{\"@type\":\"Question\",\"name\":\"What are the benefits of implementing a cloud-based WMS for 3PL providers?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Implementing a cloud-based WMS offers benefits like high uptime and reliability, accessibility from anywhere, and scalability to handle fluctuating demands without on-premise infrastructure limitations. Cloud-based systems often provide easier integration and updates.\"}},{\"@type\":\"Question\",\"name\":\"What are common scalability challenges faced by 3PL providers?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"3PL providers often face challenges such as fluctuating demand, resource management issues, and maintaining consistent service levels across different clients and order volumes.\"}},{\"@type\":\"Question\",\"name\":\"How can a scalable WMS help 3PLs adapt to market changes and seasonal fluctuations?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A scalable WMS enables 3PLs to adjust their operational capacity as needed, whether it's expanding for peak seasons or scaling down during slower periods. Advanced WMS solutions also offer data analytics to predict these fluctuations.\"}},{\"@type\":\"Question\",\"name\":\"What are the future trends in scalable fulfillment for 3PLs?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Future trends include the adoption of AI and machine learning for predictive analytics, increased emphasis on sustainability and eco-friendly practices, and the expansion of omnichannel fulfillment strategies.\"}}]}<\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The global ecommerce industry has experienced unprecedented growth in the past century. In 2025, the volume of global retail ecommerce sales is expected to\u00a0surpass $4.3 trillion and continue surging in the coming years. This snowballing growth translates to more workload regarding order processing and inventory management for 3PL providers and fulfillment centers, necessitating the demand [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":27350,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"categories":[37,42,33,36],"tags":[],"class_list":["post-27349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3pl","category-ecommerce","category-warehouse-management","category-wms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.1 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why 3PL fulfillment centers need a scalable WMS | Logiwa | WMS<\/title>\n<meta name=\"description\" content=\"Discover why scalable WMS software is essential for 3PLs looking to grow, streamline fulfillment, and stay competitive in ecommerce logistics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.logiwa.com\/blog\/scalable-3pl-warehouse-management-system\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why 3PL fulfillment centers need a scalable WMS\" \/>\n<meta property=\"og:description\" content=\"Discover why scalable WMS software is essential for 3PLs looking to grow, streamline fulfillment, and stay competitive in ecommerce logistics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.logiwa.com\/blog\/scalable-3pl-warehouse-management-system\" \/>\n<meta property=\"og:site_name\" content=\"Logiwa | WMS\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-13T13:22:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-24T11:29:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.logiwa.com\/wp-content\/uploads\/2025\/05\/Why-3PL-fulfillment-centers-need-a-scalable-WMS.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Logiwa Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Logiwa Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.logiwa.com\/blog\/scalable-3pl-warehouse-management-system#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.logiwa.com\/blog\/scalable-3pl-warehouse-management-system\"},\"author\":{\"name\":\"Logiwa Marketing\",\"@id\":\"https:\/\/www.logiwa.com\/#\/schema\/person\/043e2f377009297229d156ad78ddd2b1\"},\"headline\":\"Why 3PL fulfillment centers need a scalable WMS\",\"datePublished\":\"2025-05-13T13:22:54+00:00\",\"dateModified\":\"2025-10-24T11:29:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.logiwa.com\/blog\/scalable-3pl-warehouse-management-system\"},\"wordCount\":2864,\"publisher\":{\"@id\":\"https:\/\/www.logiwa.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.logiwa.com\/blog\/scalable-3pl-warehouse-management-system#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.logiwa.com\/wp-content\/uploads\/2025\/05\/Why-3PL-fulfillment-centers-need-a-scalable-WMS.jpg\",\"articleSection\":[\"3PL\",\"Ecommerce\",\"Warehouse Management\",\"WMS\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.logiwa.com\/blog\/scalable-3pl-warehouse-management-system\",\"url\":\"https:\/\/www.logiwa.com\/blog\/scalable-3pl-warehouse-management-system\",\"name\":\"Why 3PL fulfillment centers need a scalable WMS | Logiwa | WMS\",\"isPartOf\":{\"@id\":\"https:\/\/www.logiwa.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.logiwa.com\/blog\/scalable-3pl-warehouse-management-system#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.logiwa.com\/blog\/scalable-3pl-warehouse-management-system#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.logiwa.com\/wp-content\/uploads\/2025\/05\/Why-3PL-fulfillment-centers-need-a-scalable-WMS.jpg\",\"datePublished\":\"2025-05-13T13:22:54+00:00\",\"dateModified\":\"2025-10-24T11:29:41+00:00\",\"description\":\"Discover why scalable WMS software is essential for 3PLs looking to grow, streamline fulfillment, and stay competitive in ecommerce logistics.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.logiwa.com\/blog\/scalable-3pl-warehouse-management-system#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.logiwa.com\/blog\/scalable-3pl-warehouse-management-system\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.logiwa.com\/blog\/scalable-3pl-warehouse-management-system#primaryimage\",\"url\":\"https:\/\/www.logiwa.com\/wp-content\/uploads\/2025\/05\/Why-3PL-fulfillment-centers-need-a-scalable-WMS.jpg\",\"contentUrl\":\"https:\/\/www.logiwa.com\/wp-content\/uploads\/2025\/05\/Why-3PL-fulfillment-centers-need-a-scalable-WMS.jpg\",\"width\":1200,\"height\":500,\"caption\":\"Why 3PL fulfillment centers need a scalable WMS\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.logiwa.com\/blog\/scalable-3pl-warehouse-management-system#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.logiwa.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why 3PL fulfillment centers need a scalable WMS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.logiwa.com\/#website\",\"url\":\"https:\/\/www.logiwa.com\/\",\"name\":\"Logiwa | WMS\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.logiwa.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.logiwa.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.logiwa.com\/#organization\",\"name\":\"Logiwa\",\"url\":\"https:\/\/www.logiwa.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.logiwa.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.logiwa.com\/wp-content\/uploads\/2021\/06\/logo.png\",\"contentUrl\":\"https:\/\/www.logiwa.com\/wp-content\/uploads\/2021\/06\/logo.png\",\"width\":203,\"height\":66,\"caption\":\"Logiwa\"},\"image\":{\"@id\":\"https:\/\/www.logiwa.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/logiwa\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.logiwa.com\/#\/schema\/person\/043e2f377009297229d156ad78ddd2b1\",\"name\":\"Logiwa Marketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.logiwa.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/72c18e66083bb5602064ac82ede054a6ce4df8d3b4681f3dea83802b6994145d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/72c18e66083bb5602064ac82ede054a6ce4df8d3b4681f3dea83802b6994145d?s=96&d=mm&r=g\",\"caption\":\"Logiwa Marketing\"},\"url\":\"https:\/\/www.logiwa.com\/blog\/author\/marketing\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why 3PL fulfillment centers need a scalable WMS | Logiwa | WMS","description":"Discover why scalable WMS software is essential for 3PLs looking to grow, streamline fulfillment, and stay competitive in ecommerce logistics.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.logiwa.com\/blog\/scalable-3pl-warehouse-management-system","og_locale":"en_US","og_type":"article","og_title":"Why 3PL fulfillment centers need a scalable WMS","og_description":"Discover why scalable WMS software is essential for 3PLs looking to grow, streamline fulfillment, and stay competitive in ecommerce logistics.","og_url":"https:\/\/www.logiwa.com\/blog\/scalable-3pl-warehouse-management-system","og_site_name":"Logiwa | WMS","article_published_time":"2025-05-13T13:22:54+00:00","article_modified_time":"2025-10-24T11:29:41+00:00","og_image":[{"width":1200,"height":500,"url":"https:\/\/www.logiwa.com\/wp-content\/uploads\/2025\/05\/Why-3PL-fulfillment-centers-need-a-scalable-WMS.jpg","type":"image\/jpeg"}],"author":"Logiwa Marketing","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Logiwa Marketing","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.logiwa.com\/blog\/scalable-3pl-warehouse-management-system#article","isPartOf":{"@id":"https:\/\/www.logiwa.com\/blog\/scalable-3pl-warehouse-management-system"},"author":{"name":"Logiwa Marketing","@id":"https:\/\/www.logiwa.com\/#\/schema\/person\/043e2f377009297229d156ad78ddd2b1"},"headline":"Why 3PL fulfillment centers need a scalable WMS","datePublished":"2025-05-13T13:22:54+00:00","dateModified":"2025-10-24T11:29:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.logiwa.com\/blog\/scalable-3pl-warehouse-management-system"},"wordCount":2864,"publisher":{"@id":"https:\/\/www.logiwa.com\/#organization"},"image":{"@id":"https:\/\/www.logiwa.com\/blog\/scalable-3pl-warehouse-management-system#primaryimage"},"thumbnailUrl":"https:\/\/www.logiwa.com\/wp-content\/uploads\/2025\/05\/Why-3PL-fulfillment-centers-need-a-scalable-WMS.jpg","articleSection":["3PL","Ecommerce","Warehouse Management","WMS"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.logiwa.com\/blog\/scalable-3pl-warehouse-management-system","url":"https:\/\/www.logiwa.com\/blog\/scalable-3pl-warehouse-management-system","name":"Why 3PL fulfillment centers need a scalable WMS | Logiwa | WMS","isPartOf":{"@id":"https:\/\/www.logiwa.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.logiwa.com\/blog\/scalable-3pl-warehouse-management-system#primaryimage"},"image":{"@id":"https:\/\/www.logiwa.com\/blog\/scalable-3pl-warehouse-management-system#primaryimage"},"thumbnailUrl":"https:\/\/www.logiwa.com\/wp-content\/uploads\/2025\/05\/Why-3PL-fulfillment-centers-need-a-scalable-WMS.jpg","datePublished":"2025-05-13T13:22:54+00:00","dateModified":"2025-10-24T11:29:41+00:00","description":"Discover why scalable WMS software is essential for 3PLs looking to grow, streamline fulfillment, and stay competitive in ecommerce logistics.","breadcrumb":{"@id":"https:\/\/www.logiwa.com\/blog\/scalable-3pl-warehouse-management-system#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.logiwa.com\/blog\/scalable-3pl-warehouse-management-system"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.logiwa.com\/blog\/scalable-3pl-warehouse-management-system#primaryimage","url":"https:\/\/www.logiwa.com\/wp-content\/uploads\/2025\/05\/Why-3PL-fulfillment-centers-need-a-scalable-WMS.jpg","contentUrl":"https:\/\/www.logiwa.com\/wp-content\/uploads\/2025\/05\/Why-3PL-fulfillment-centers-need-a-scalable-WMS.jpg","width":1200,"height":500,"caption":"Why 3PL fulfillment centers need a scalable WMS"},{"@type":"BreadcrumbList","@id":"https:\/\/www.logiwa.com\/blog\/scalable-3pl-warehouse-management-system#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.logiwa.com\/"},{"@type":"ListItem","position":2,"name":"Why 3PL fulfillment centers need a scalable WMS"}]},{"@type":"WebSite","@id":"https:\/\/www.logiwa.com\/#website","url":"https:\/\/www.logiwa.com\/","name":"Logiwa | WMS","description":"","publisher":{"@id":"https:\/\/www.logiwa.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.logiwa.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.logiwa.com\/#organization","name":"Logiwa","url":"https:\/\/www.logiwa.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.logiwa.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.logiwa.com\/wp-content\/uploads\/2021\/06\/logo.png","contentUrl":"https:\/\/www.logiwa.com\/wp-content\/uploads\/2021\/06\/logo.png","width":203,"height":66,"caption":"Logiwa"},"image":{"@id":"https:\/\/www.logiwa.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/logiwa\/"]},{"@type":"Person","@id":"https:\/\/www.logiwa.com\/#\/schema\/person\/043e2f377009297229d156ad78ddd2b1","name":"Logiwa Marketing","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.logiwa.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/72c18e66083bb5602064ac82ede054a6ce4df8d3b4681f3dea83802b6994145d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/72c18e66083bb5602064ac82ede054a6ce4df8d3b4681f3dea83802b6994145d?s=96&d=mm&r=g","caption":"Logiwa Marketing"},"url":"https:\/\/www.logiwa.com\/blog\/author\/marketing"}]}},"modified_by":"Logiwa Marketing","_links":{"self":[{"href":"https:\/\/www.logiwa.com\/wp-json\/wp\/v2\/posts\/27349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.logiwa.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.logiwa.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.logiwa.com\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.logiwa.com\/wp-json\/wp\/v2\/comments?post=27349"}],"version-history":[{"count":3,"href":"https:\/\/www.logiwa.com\/wp-json\/wp\/v2\/posts\/27349\/revisions"}],"predecessor-version":[{"id":28608,"href":"https:\/\/www.logiwa.com\/wp-json\/wp\/v2\/posts\/27349\/revisions\/28608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.logiwa.com\/wp-json\/wp\/v2\/media\/27350"}],"wp:attachment":[{"href":"https:\/\/www.logiwa.com\/wp-json\/wp\/v2\/media?parent=27349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.logiwa.com\/wp-json\/wp\/v2\/categories?post=27349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.logiwa.com\/wp-json\/wp\/v2\/tags?post=27349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}