{"id":13517,"date":"2022-12-02T07:00:06","date_gmt":"2022-12-02T15:00:06","guid":{"rendered":"https:\/\/www.logiwa.com\/?p=13517"},"modified":"2025-05-08T03:07:03","modified_gmt":"2025-05-08T10:07:03","slug":"hybrid-fulfillment-warehouse","status":"publish","type":"post","link":"https:\/\/www.logiwa.com\/blog\/hybrid-fulfillment-warehouse","title":{"rendered":"B2B and DTC: The Hybrid Fulfillment Warehouse"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” width=”auto” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” custom_css_main_element=”||h3 {|| font-size: 18px !important;|| margin-top: 1px!important;|| margin-bottom: 1px!important;||}||||.et_pb_text_0 h2 {|| line-height: 25px!important;||}||||h2 {|| margin-top: 3px!important;|| margin-bottom: 5px!important;||}||||.blog-toc ol, .blog-toc ul {|| list-style-type: decimal!important;||}||.blog-toc ul {|| list-style-type: disc!important;||}||||.blog-toc {||margin: 0!important;||}” ul_item_indent=”30px” sticky_enabled=”0″]These days, the competition is fierce for fulfillment services. One trend which has emerged as a result is B2B warehouses taking on direct-to-consumer (DTC) orders to form hybrid fulfillment operations. The resulting hybrid warehouses, which combine B2B and DTC order management, allow businesses to serve two markets, increase profits, and expand fulfillment operations.<\/p>\n

The rise of online shopping has made hybrid operations such as these an inevitability for most brands, wholesalers, distributors, and third-party logistics (3PLs) providers. Consumerism has officially moved away from brick-mortar-shops (primary driver of B2B fulfillment) in favor of online ordering (primary driver of DTC fulfillment<\/a>), making B2B and DTC compatibility more important than ever in modern warehouses.<\/p>\n

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Contents<\/p>\n

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  1. The Rise of Hybrid Warehouse Operations<\/a><\/li>\n
  2. B2B Fulfillment vs. DTC Fulfillment<\/a><\/li>\n
  3. Why Create a Hybrid Warehouse?<\/a><\/li>\n
  4. How to Get Started with B2B\/DTC Fulfillment<\/a><\/li>\n<\/ol>\n<\/div>\n

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    The Rise of Hybrid Warehouse Operations<\/h2>\n

    DTC fulfillment is growing<\/a>, and so are hybrid warehouses as a result. Recent research<\/a> reveals that more than half of today\u2019s consumers prefer to receive purchases directly rather than traditional in-store shopping methods. Sheer convenience is a huge factor in DTC\u2019s popularity, and that has led many businesses to evolve their fulfillment approach.<\/p>\n

    The fact is: industry stats<\/a> reveal that ecommerce is ever-growing, and so, therefore, is DTC warehousing and hybrid fulfillment operations<\/a>. Consumer trends indicate a permanent shift towards online shopping, with global ecommerce sales forecast to hit $5.7 trillion by the end of 2022. DTC is slowly eclipsing traditional brick-and-mortar stores. As a result, we\u2019ve entered the era of DTC warehousing<\/a> and B2B-DTC hybrid operations.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” module_class=”center-vertically” _builder_version=”4.22.2″ _module_preset=”default” background_color=”#eef1f8″ background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”#6717cd 51%|#0b0b0b 100%” width=”100%” module_alignment=”center” custom_margin=”42px|auto|45px|auto|false|false” custom_padding=”30px|40px|30px|40px|false|false” border_radii=”on|12px|12px|12px|12px” box_shadow_style=”preset1″ box_shadow_vertical=”0px” box_shadow_blur=”10px” box_shadow_color=”rgba(74,75,109,0.09)” global_module=”3761″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” header_3_text_color=”#ffffff” header_3_font_size=”30px” header_3_font_size_tablet=”30px” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

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