{"id":1075,"date":"2019-02-13T12:33:51","date_gmt":"2019-02-13T20:33:51","guid":{"rendered":"https:\/\/www.logiwa.com\/?p=1075"},"modified":"2025-05-02T04:31:28","modified_gmt":"2025-05-02T11:31:28","slug":"increase-ecommerce-traffic","status":"publish","type":"post","link":"https:\/\/www.logiwa.com\/blog\/increase-ecommerce-traffic","title":{"rendered":"How to Increase Ecommerce Traffic"},"content":{"rendered":"

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How to Increase Traffic to Your Ecommerce Website<\/h2>\n

Each year, more people shop online. Affordability and convenience continue to drive consumers to shop with online retailers. As interest and trust in online shopping increases, so do the number of retailers taking their business to the web.<\/p>\n

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Competition can be healthy for your business. However, rising competition means you have your work cut out for you if you want to get in front of your audience.<\/p>\n

Online retailers<\/a> often feel like pumping money into costly pay-per-click ads is the only way to increase traffic to their website.<\/p>\n

Not anymore.<\/p>\n

There are plenty of low-cost (and free) ways to get more visitors shopping in your online store. In this article, we\u2019ll show you some of the tried-and-true methods for building traffic to your eCommerce site.<\/p>\n

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BONUS:<\/strong> Before you read further, download our Warehouse Management Software Whitepaper to see how Logiwa uses real-time tracking to help ecommerce businesses get up to 100% inventory accuracy and double their shipment numbers.<\/a><\/p>\n

Let Referrals Generate New Customers For Your Online Store<\/h3>\n

Your current customers are one of the best sources for driving new customers to store. Referrals can generate a significant amount of income. In fact, 65% of new business comes from referrals<\/a> according to data shared by the New York Times.<\/p>\n

There\u2019s a little referral marketing taking place around every business. People naturally talk about their purchases and experiences. Actually, they do it more frequently than you can imagine. There are around 2.4 billion brand-related conversations<\/a> happening every day in the United States alone.<\/p>\n

Incentivize Through Referral Reward Programs<\/h4>\n

Those conversations can happen without you taking any action, but you can (and should) encourage it. 77% of consumers are more likely to purchase something new when turned on to it by a friend<\/a>. Not to mention, people who are referred by friends are 4x more likely to make a purchase.<\/p>\n

The easiest way to jumpstart referrals is to implement a referral rewards program. These programs integrate with your ecommerce<\/a> platform and track customer referrals. When a new customer attributes a purchase to an existing customer, the existing customer typically gets reward points, credit, a cash bonus, or some other reward.<\/p>\n

The size of the reward isn\u2019t as important as the incentive itself. More than 50% of consumers say they\u2019re likely to give a referral when offered a direct incentive<\/a>.<\/p>\n

A service like Referral Candy<\/a> is simple to setup and you have 100% control over how customers are rewarded and the types of rewards they get.<\/p>\n

Give Customers a (Good) Reason to Talk About You<\/h4>\n

Word of mouth and referrals are the oldest (and most cost effective) form of customer acquisition. Unfortunately, too many businesses just assume customers are talking about them. They settle with the idea that their service is good enough to inspire customers to talk about them.<\/p>\n

When was the last time a business motivated you to tell people when you had an average, mediocre shopping experience or customer service?<\/p>\n

\u201cMost people don\u2019t tell each other about their perfectly adequate experiences with businesses,\u201d writes Jay Baer<\/a>, marketing speaker and founder of Convince and Convert. \u201cThey tell them about the experiences that are memorable, interesting or outstanding. That\u2019s the tipping point for word-of-mouth: It\u2019s about creating an experience that is actually worth talking about.\u201d<\/p><\/blockquote>\n

If you want to benefit from referrals and get word-of-mouth churning more traffic to your eCommerce store, then give your customers a reason to talk about you.<\/p>\n

By changing your customer service and operations to a more customer-centric model, you\u2019ll improve customer satisfaction and customer retention. Not only are your current customers staying longer and spending more (increasing customer lifetime value), they\u2019re also more likely to become vocal brand ambassadors generating more new customers for you.<\/p>\n

Generate Free and Targeted Traffic with Content Marketing<\/h3>\n

You might not fancy yourself much of a writer, and that\u2019s okay. A lot of business owners go blank when they consider starting a blog. With everything on your plate, it\u2019s not always easy to make time for putting blog posts together or trying to figure out what to write.<\/p>\n

It\u2019s worth it though.<\/p>\n

Creating authoritative content around what you know (your business, your industry, your products, etc.) can drive laser-targeted traffic back to your site.<\/p>\n

Especially when that content is helpful and relevant to your audience\u2019s needs and interests.<\/p>\n

Here\u2019s the proof of just how effective content can be when used in eCommerce:<\/p>\n