{"id":1059,"date":"2018-11-20T14:45:36","date_gmt":"2018-11-20T22:45:36","guid":{"rendered":"https:\/\/www.logiwa.com\/?p=1059"},"modified":"2025-05-02T04:12:41","modified_gmt":"2025-05-02T11:12:41","slug":"why-skus-essential-amazon","status":"publish","type":"post","link":"https:\/\/www.logiwa.com\/blog\/why-skus-essential-amazon","title":{"rendered":"SKU for Amazon"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;auto&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.22.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>5 Reasons Why SKUs are Essential for your Amazon Store<\/h2>\n<p>It might seem unnecessary to use item numbers or stock keeping units (SKUs) for your <a href=\"https:\/\/www.amazon.com\/\" target=\"_blank\" rel=\"noopener\">Amazon<\/a> store. You might wonder if you need it if your product portfolio is limited, or your warehouse is small. Is it worth it?<\/p>\n<p><!--more--><\/p>\n<p>SKUs are actually essential to helping you reach your full sales potential, regardless of the size of your inventory.<\/p>\n<p><!-- Table of Contents --><\/p>\n<div class=\"blog-toc\">\n<p>Contents<\/p>\n<ol>\n<li><a href=\"#1\" rel=\"noopener\">What Is An SKU?<\/a><\/li>\n<li><a href=\"#2\" rel=\"noopener\">Easy and Effective Inventory Management<\/a><\/li>\n<li><a href=\"#3\" rel=\"noopener\">Multiple Sales Channels Connect through SKU<\/a><\/li>\n<li><a href=\"#4\" rel=\"noopener\">Customers Search for Items by SKU<\/a><\/li>\n<li><a href=\"#5\" rel=\"noopener\">SKUs Make Returning Customers\u2019 Lives Easier<\/a><\/li>\n<li><a href=\"#6\" rel=\"noopener\">Other Retailers Use SKUs to Search for Items<\/a><\/li>\n<\/ol>\n<\/div>\n<p class=\"in-content-optin\"><strong>FREE DOWNLOAD:<\/strong> Before you begin reading, download our SKU Code Generator for Microsoft Excel and <a href=\"\/resources\/templates\/sku-code-generator-excel\" target=\"_blank\" rel=\"noopener\"> to start creating SKUs for your products today.<\/a><\/p>\n<h2 id=\"1\">What Is An SKU?<\/h2>\n<p>An SKU is an identification code which is used to track a product for inventory and sales purposes. It may also include some details about the product such as color, size and other variations. You should always assign a unique SKU to a product, even if you sell the same product with another seller. Don\u2019t fret; even if they\u2019ve got different SKUs, they would have the same UPC (Universal Product Code). An SKU helps in many different ways, such as categorizing products easily, measuring inventory levels, purchasing accurate items, and helping make communication between you, the vendors and your customers smooth and efficient.<\/p>\n<p>If you want to create a system that&#8217;s easier to work with and uses your own item numbers, here are some of our recommendations:<\/p>\n<ul>\n<li><strong>Make unique SKUs \u2014<\/strong>SKUs should be unique, so that you don\u2019t accidentally use an SKU again for a product you don\u2019t sell anymore<\/li>\n<li><strong>Keep the SKUs short \u2014<\/strong>SKUs mostly will be maximum 30 characters long. If it is longer than 30 characters then it becomes hard to interpret. Even don\u2019t make it longer than 7 characters<\/li>\n<li><strong>Avoid spaces or special characters<\/strong> \u2014 Use simple characters to make it simple and easy for you to understand<\/li>\n<li><strong>Avoid using product title in your SKU <\/strong>\u2014 Instead, use short and brief descriptions for the product title<\/li>\n<li><strong>Never start your SKU with a zero <\/strong>\u2013 Never use \u201c0\u201d in the beginning of an SKU as the Excel spreadsheet will strip out the 0 and mess everything up<\/li>\n<\/ul>\n<p>No matter the size of your product portfolio, what you sell, who your customer is, or what channel you sell through, each and every product should be <a href=\"\/blog\/manage-inventory-with-sku\" target=\"_blank\" rel=\"noopener\">identified with an SKU<\/a>. Logiwa Inventory Management Software makes it very easy and fast to set SKUs.<\/p>\n<p>So I bet you\u2019re wondering why SKUs are right for you. Here are five reasons SKUs are important for your Amazon store:<\/p>\n<h2 id=\"2\">Easy and Effective Inventory Management<\/h2>\n<p>It is much easier to measure your inventory when you identify every item that you sell with an SKU. You may think it could be easy enough to use the item\u2019s name, title or description to measure your inventory level, but think about how many errors that could produce! You might not write down the same description every time, and another employee might have a different idea about what the product could be called. By avoiding streamlining this process, you are setting your business up for failure. However, if you have a unique set of 7 characters that identify the product, it\u2019s easier to put it in an excel file, write down the inventory quantities against it, and differentiate it from other similar items. Worried about having to generate and track all these SKUs? An <a href=\"\/\" target=\"_blank\" rel=\"noopener\">warehouse inventory management software<\/a> will provide SKUs for each item and track them internally.<\/p>\n<h2 id=\"3\">Multiple Sales Channels Connect through SKU<\/h2>\n<p>Imagine that you are selling your products on multiple sales channels such as Amazon, Ebay, Walmart, or Shopify. All these channels require an <a href=\"\/blog\/product-sku-master-data-template\" target=\"_blank\" rel=\"noopener\">SKU or UPC <\/a>to list your product. If you already have SKUs assigned to your products, it will be easier for you to match different listings of the same item amongst all your sales channels. If you use an inventory management software, it will act as a sort of hub for all your sales channels by connecting to other sales channels and feeding them the correct inventory quantity for the right product.<\/p>\n<h2 id=\"4\">Customers Search for Items by SKU<\/h2>\n<p>You also have the chance to use UPC codes as your SKU. Logiwa\u2019s Inventory Management Software is built for Amazon Sellers to do just that. If you are <a href=\"\/blog\/sourcing\">sourcing<\/a> from other manufacturers, using these UPC codes as your SKU code is a fast, convenient option to help you reach your sales potential. Potential customers searching a specific item mostly search with UPC codes because of its ubiquitousness. By using your UPC as your SKU code, your store will pop up in their search results, providing you the chance to sell to this potential customer.<\/p>\n<h2 id=\"5\">SKUs Make Returning Customers\u2019 Lives Easier<\/h2>\n<p>Imagine your customer is very happy with the product he purchased 4 months ago and he wants to buy it again. Instead of searching through thousands of similar products, they will most likely just search for the item\u2019s UPC code.<\/p>\n<p>Even if you are selling your own handcrafted items, assigning an SKU code helps your customer find your work again. By assigning an SKU code, your returning customer will definitely find the exact item they\u2019re looking for!<\/p>\n<p>Returning customers with SKU access can also it to get to your product page much faster than those who don\u2019t. All they have to do is search for the number, which they can usually copy and paste from their order or shipping confirmation emails, and they\u2019ll end up right on the product page they want especially for mobile shoppers. It\u2019s fast and easy for your customers, and great for your business too!<\/p>\n<h2 id=\"6\">Other Retailers Use SKUs to Search for Items<\/h2>\n<p>Many merchants on Amazon and other sales channels also sell their products to other retailers as wholesales. Every experienced merchant knows that the best way to search and find a product is the SKU code or the UPC code. SKUs also help you increase your wholesales figures, which helps other retailers search for your item and find your store, every time.<\/p>\n<p>As you can see, it can be pretty beneficial to have a WMS like Logiwa for your inventory needs. A WMS not only streamlines the sales process, but also leaves less room for errors. Check out whether Logiwa is right for you with our <a href=\"https:\/\/www.logiwa.com\/request-a-demo\">free WMS demo!<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;auto&#8221; custom_margin=&#8221;15px|auto|15px|auto|false|false&#8221; custom_css_main_element=&#8221;.hbspt-form .legal-consent-container a {||    color: white !important;||}&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; global_module=&#8221;26788&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;#481a96 0%|#200741 100%&#8221; custom_padding=&#8221;15px|35px|15px|35px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_3_font_size=&#8221;30px&#8221; header_3_font_size_tablet=&#8221;30px&#8221; header_3_font_size_phone=&#8221;20px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Request a free demo to learn more about Logiwa WMS.<\/h3>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->  hbspt.forms.create({<!-- [et_pb_line_break_holder] -->    portalId: \"3469233\",<!-- [et_pb_line_break_holder] -->    formId: \"350e3ad2-eb09-46b1-9079-3f728ec2c0ea\",<!-- [et_pb_line_break_holder] -->    region: \"na1\"<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;auto&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; locked=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><strong>Related Terms<\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.logiwa.com\/blog\/how-to-create-an-amazon-product-listing-that-sells\">Amazon Product Listing<\/a><\/strong><\/p>\n<p>Want to learn how to list products on Amazon? Click and find out how to write an Amazon product listing that converts your page viewers into customers.<\/p>\n<p><strong><a href=\"https:\/\/www.logiwa.com\/blog\/amazon-buy-shipping\">Amazon Buy Shipping<\/a><\/strong><\/p>\n<p><span>With Amazon Buy Shipping, say hi to the savings on time and money for shipping labels. To learn more about Buy Shipping on Amazon, click and read further!<\/span><\/p>\n<p><a href=\"https:\/\/www.logiwa.com\/blog\/amazon-fba\"><strong>Amazon FBA<\/strong><\/a><\/p>\n<p><span>This Amazon FBA blog post unveils the details about Amazon fulfillment operations and processes. Click and learn more about what FBA on Amazon is.<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.logiwa.com\/blog\/amazon-fba-vs-3pl\">Amazon FBA vs 3PL<\/a><\/strong><\/p>\n<p>Amazon FBA vs 3pl which is better? You can find the answer to this confusing question in this article.<o:p><\/o:p><\/p>\n<p><strong><a href=\"https:\/\/www.logiwa.com\/blog\/amazon-seller-fulfilled-prime-program\">Amazon\u2019s Seller Fulfilled Prime<\/a><\/strong><\/p>\n<p><span>Amazon Seller Fulfilled Prime grants e-retailers special access to millions of Prime members. Click now and learn the benefits of being an Amazon Prime seller!<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.logiwa.com\/blog\/amazon-inventory-management-system\">Amazon&#8217;s Inventory Management<\/a><\/strong><\/p>\n<p><span>Amazon\u2019s inventory management is the hidden treasure behind the fantastic \u201cAmazon warehouse system.\u201d Click if you want to learn the secret and apply it to your own business!<\/span><\/p>\n<p><a href=\"https:\/\/www.logiwa.com\/blog\/amazons-fba-calculator\"><strong>Amazon FBA Calculator<\/strong><\/a><\/p>\n<p>Amazon\u2019s Fulfillment by Amazon services can help you get your products to your customers quickly. The FBA calculator can show you how much you can earn.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; module_class=&#8221;recommended-content-callout&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;#2d6ef9 0%|#6717cd 100%&#8221; background_color_gradient_start=&#8221;#63a2d9&#8243; background_color_gradient_end=&#8221;#3469b2&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;30px|30px|50px|30px|false|false&#8221; border_radii=&#8221;on|12px|12px|12px|12px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;10px&#8221; box_shadow_color=&#8221;rgba(74,75,109,0.09)&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_line_height=&#8221;32px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; custom_css_main_element=&#8221;text-align: center !important;&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2 class=\"animated growIn slower go\" data-id=\"1\">Scale up B2C fulfillment operations with an integrated digital warehouse and fulfillment system<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; module_class=&#8221;blog-callout-tiles&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;three-pl&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;30px|10px|60px|10px|false|false&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;13px&#8221; box_shadow_blur=&#8221;30px&#8221; box_shadow_color=&#8221;rgba(74,75,109,0.37)&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#413885&#8243; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3 style=\"text-align: center;\">3PL<\/h3>\n<p>Cloud 3PL software for high-volume fulfillment excellence<\/p>\n<p>&nbsp;<\/p>\n<p class=\"more\"><a class=\"read-more\" href=\"https:\/\/www.logiwa.com\/industries\/cloud-3pl-software\">3PL WMS Solutions<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;warehouse-management&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;30px|10px|60px|10px|false|false&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;13px&#8221; box_shadow_blur=&#8221;30px&#8221; box_shadow_color=&#8221;rgba(74,75,109,0.37)&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#413885&#8243; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Warehouse Management<\/h3>\n<p>Modern digital WMS powers a modern fulfillment experience<\/p>\n<p>&nbsp;<\/p>\n<p class=\"more\"><a class=\"read-more\" href=\"https:\/\/www.logiwa.com\/solutions\/digital-warehouse-management-software\">WMS Solutions<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;inventory-management&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;30px|10px|60px|10px|false|false&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;13px&#8221; box_shadow_blur=&#8221;30px&#8221; box_shadow_color=&#8221;rgba(74,75,109,0.37)&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#413885&#8243; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Inventory Management<\/h3>\n<p>Improve your inventory across your supply chain.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"more\"><a class=\"read-more\" href=\"https:\/\/www.logiwa.com\/industries\/ecommerce-inventory-management-software\">IMS Solutions<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>5 Reasons Why SKUs are Essential for your Amazon Store It might seem unnecessary to use item numbers or stock keeping units (SKUs) for your Amazon store. You might wonder if you need it if your product portfolio is limited, or your warehouse is small. Is it worth it? SKUs are actually essential to helping [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":9733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"It might seem unnecessary to use item numbers or stock keeping units (SKUs) for your <a href=\"https:\/\/www.amazon.com\/\" target=\"_blank\" rel=\"noopener\">Amazon<\/a> store. You might wonder if you need it if your product portfolio is limited, or your warehouse is small. Is it worth it?\r\n\r\n<!--more-->\r\n\r\nSKUs are actually essential to helping you reach your full sales potential, regardless of the size of your inventory.\r\n\r\n<!-- Table of Contents -->\r\n<div class=\"blog-toc\">\r\n\r\nTable of Contents:\r\n<ol>\r\n \t<li><a href=\"#1\" rel=\"noopener\">What Is An SKU?<\/a><\/li>\r\n \t<li><a href=\"#2\" rel=\"noopener\">Easy and Effective Inventory Management<\/a><\/li>\r\n \t<li><a href=\"#3\" rel=\"noopener\">Multiple Sales Channels Connect through SKU<\/a><\/li>\r\n \t<li><a href=\"#4\" rel=\"noopener\">Customers Search for Items by SKU<\/a><\/li>\r\n \t<li><a href=\"#5\" rel=\"noopener\">SKUs Make Returning Customers\u2019 Lives Easier<\/a><\/li>\r\n \t<li><a href=\"#6\" rel=\"noopener\">Other Retailers Use SKUs to Search for Items<\/a><\/li>\r\n<\/ol>\r\n<\/div>\r\n<!-- In-Page Optin Box --> <!-- In-Page Optin Box -->\r\n<p class=\"in-content-optin\"><strong>FREE DOWNLOAD:<\/strong> Before you begin reading, download our SKU Code Generator for Microsoft Excel and <a href=\"\/resources\/templates\/sku-code-generator-excel\" target=\"_blank\" rel=\"noopener\"> to start creating SKUs for your products today.<\/a><\/p>\r\n\r\n<h2 id=\"1\">What Is An SKU?<\/h2>\r\nAn SKU is an identification code which is used to track a product for inventory and sales purposes. It may also include some details about the product such as color, size and other variations. You should always assign a unique SKU to a product, even if you sell the same product with another seller. Don\u2019t fret; even if they\u2019ve got different SKUs, they would have the same UPC (Universal Product Code). An SKU helps in many different ways, such as categorizing products easily, measuring inventory levels, purchasing accurate items, and helping make communication between you, the vendors and your customers smooth and efficient.\r\n\r\nIf you want to create a system that's easier to work with and uses your own item numbers, here are some of our recommendations:\r\n<ul>\r\n \t<li><strong>Make unique SKUs \u2014<\/strong>SKUs should be unique, so that you don\u2019t accidentally use an SKU again for a product you don\u2019t sell anymore<\/li>\r\n \t<li><strong>Keep the SKUs short \u2014<\/strong>SKUs mostly will be maximum 30 characters long. If it is longer than 30 characters then it becomes hard to interpret. Even don\u2019t make it longer than 7 characters<\/li>\r\n \t<li><strong>Avoid spaces or special characters<\/strong> \u2014 Use simple characters to make it simple and easy for you to understand<\/li>\r\n \t<li><strong>Avoid using product title in your SKU <\/strong>\u2014 Instead, use short and brief descriptions for the product title<\/li>\r\n \t<li><strong>Never start your SKU with a zero <\/strong>\u2013 Never use \u201c0\u201d in the beginning of an SKU as the Excel spreadsheet will strip out the 0 and mess everything up<\/li>\r\n<\/ul>\r\nNo matter the size of your product portfolio, what you sell, who your customer is, or what channel you sell through, each and every product should be <a href=\"\/blog\/manage-inventory-with-sku\" target=\"_blank\" rel=\"noopener\">identified with an SKU<\/a>. Logiwa Inventory Management Software makes it very easy and fast to set SKUs.\r\n\r\nSo I bet you\u2019re wondering why SKUs are right for you. Here are five reasons SKUs are important for your Amazon store:\r\n<h2 id=\"2\">Easy and Effective Inventory Management<\/h2>\r\nIt is much easier to measure your inventory when you identify every item that you sell with an SKU. You may think it could be easy enough to use the item\u2019s name, title or description to measure your inventory level, but think about how many errors that could produce! You might not write down the same description every time, and another employee might have a different idea about what the product could be called. By avoiding streamlining this process, you are setting your business up for failure. However, if you have a unique set of 7 characters that identify the product, it\u2019s easier to put it in an excel file, write down the inventory quantities against it, and differentiate it from other similar items. Worried about having to generate and track all these SKUs? An <a href=\"\/\" target=\"_blank\" rel=\"noopener\">warehouse inventory management software<\/a> will provide SKUs for each item and track them internally.\r\n<h2 id=\"3\">Multiple Sales Channels Connect through SKU<\/h2>\r\nImagine that you are selling your products on multiple sales channels such as Amazon, Ebay, Walmart, or Shopify. All these channels require an <a href=\"\/blog\/product-sku-master-data-template\" target=\"_blank\" rel=\"noopener\">SKU or UPC <\/a>to list your product. If you already have SKUs assigned to your products, it will be easier for you to match different listings of the same item amongst all your sales channels. If you use an inventory management software, it will act as a sort of hub for all your sales channels by connecting to other sales channels and feeding them the correct inventory quantity for the right product.\r\n<h2 id=\"4\">Customers Search for Items by SKU<\/h2>\r\nYou also have the chance to use UPC codes as your SKU. Logiwa\u2019s Inventory Management Software is built for Amazon Sellers to do just that. If you are sourcing from other manufacturers, using these UPC codes as your SKU code is a fast, convenient option to help you reach your sales potential. Potential customers searching a specific item mostly search with UPC codes because of its ubiquitousness. By using your UPC as your SKU code, your store will pop up in their search results, providing you the chance to sell to this potential customer.\r\n<h2 id=\"5\">SKUs Make Returning Customers\u2019 Lives Easier<\/h2>\r\nImagine your customer is very happy with the product he purchased 4 months ago and he wants to buy it again. Instead of searching through thousands of similar products, they will most likely just search for the item\u2019s UPC code.\r\n\r\nEven if you are selling your own handcrafted items, assigning an SKU code helps your customer find your work again. By assigning an SKU code, your returning customer will definitely find the exact item they\u2019re looking for!\r\n\r\nReturning customers with SKU access can also it to get to your product page much faster than those who don\u2019t. All they have to do is search for the number, which they can usually copy and paste from their order or shipping confirmation emails, and they\u2019ll end up right on the product page they want especially for mobile shoppers. It\u2019s fast and easy for your customers, and great for your business too!\r\n<h2 id=\"6\">Other Retailers Use SKUs to Search for Items<\/h2>\r\nMany merchants on Amazon and other sales channels also sell their products to other retailers as wholesales. Every experienced merchant knows that the best way to search and find a product is the SKU code or the UPC code. SKUs also help you increase your wholesales figures, which helps other retailers search for your item and find your store, every time.\r\n\r\nAs you can see, it can be pretty beneficial to have a WMS like Logiwa for your inventory needs. A WMS not only streamlines the sales process, but also leaves less room for errors. Check out whether Logiwa is right for you with our <a href=\"https:\/\/old.logiwa.com\/free-live-demo\/\" target=\"_blank\" rel=\"noopener\">free WMS demo<\/a>!","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"categories":[42,43,33],"tags":[],"class_list":["post-1059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-marketplace","category-warehouse-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.1 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SKU for Amazon | Logiwa | WMS<\/title>\n<meta name=\"description\" content=\"An identification code used to track a product, SKU for Amazon is essential to help you reach your full sales potential. 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