[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”auto” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.22.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]In this article, we dive into the intricate world of cosmetics fulfillment, highlighting the challenges and opportunities that arise in the rapidly evolving cosmetics industry. From understanding the impact of marketing on inventory to ensuring product quality and ethical sourcing, we provide insights into how businesses can navigate these complexities and achieve success in cosmetics warehousing.<\/p>\n
Key Takeaways:<\/strong><\/p>\n In 2017, the cosmetics industry grew by an estimated 5% globally.<\/a> Not to mention, there\u2019s plenty of room for smaller cosmetics companies to make a splash. Just look at Fenty Beauty\u2019s explosion onto the market<\/a>. Today\u2019s consumer is more demanding and savvy than ever. Thanks to social media and influencer marketing, trends can change in an instant, which makes cosmetics fulfillment a rapidly changing and sometimes complicated process.<\/p>\n <\/p>\n Unlike technology products, which may only release a new product once per year, cosmetic brands usually release new products seasonally, plus special holiday products.\u00a0This means you have a tight margin<\/a> for keeping your customers happy without being left with excess out-of-style inventory.<\/p>\n <\/p>\n In this post, we cover a few different topics as they relate to your cosmetics fulfillment:<\/p>\n Despite the almost year-over-year growth in the cosmetics industry, supply chain disruptions can severely impact your bottom line. Coty Inc., a Covergirl cosmetics maker saw a 10% and 14% decrease in sales in Europe and North America<\/a>, respectively. Coty attributes this decrease to severe supply chain disruptions in those global regions.<\/p>\n Supply chain disruptions, like Hurricane Florence, couldn\u2019t have been prevented. However, Coty is also struggling to create a smoother distribution center system with the 40+ brands they acquired from Procter & Gamble<\/a>.<\/p>\n If you\u2019re an ecommerce cosmetics retailer, you may offer multiple brands to your customers. Or perhaps you offer a single brand straight from the manufacturer. Either way, your inventory management and supply chain have to factor into your other business functions. Even for portions of your business that appear unrelated, like your marketing.<\/p>\n BONUS:<\/strong> Before you read further, download our Warehouse Management Software Whitepaper to see\u00a0how Logiwa uses real-time tracking to help our Cosmetics customers get up to 100% inventory accuracy and increase shipments by 2.5x.<\/a><\/strong><\/p>\n Cosmetics warehousing presents various challenges. One of the top ones is keeping up with the latest trends. Much like fashion, your customers can drop yesterday\u2019s hottest trend like a bad habit.<\/p>\n You have to keep careful track of your inventory to make sure you\u2019re not left with obsolete inventory for any reason.<\/p>\n Some things can\u2019t be avoided like a social media fall out. In cases like that, where the brand or an influencer may have been insensitive to their target audience, you stand to lose as well.<\/p>\n\n
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1) Why The Cosmetics Supply Chain Matters More Than Ever For Marketing Your Cosmetics<\/h2>\n
Challenges for Beauty Inventory Management: Trends and Bad Marketing<\/h3>\n
Case Study: Beauty Influencer Marketing Gone Wrong<\/h3>\n